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Since 1998, The Write Connection has provided affordable,
high-quality copywriting and copyediting services
to businesses of all sizes. Our projects are as varied
as our clients, which include companies in financial,
medical, consulting, high-tech, consumer products, new
media, hospitality, manufacturing and automotive industries,
among others.
Insightful
discovery process
Joan Bennett, principal
of The Write Connection, brings exceptional writing
skills, enthusiasm and a keen interest to each project.
Inquisitive by nature, she takes clients through an
initial discovery process to determine:
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the purpose
of the marketing piece |
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important
audience traits and motivators |
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major
benefits and features of the product or service |
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key messaging
points for the audience |
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how to
move the audience to action |
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the best
methods for communicating key messages |
Throughout the process, her focus is on helping clients
develop well-written, highly targeted marketing materials
that successfully reach and motivate their audiences.
Valuable writing and marketing
background
As a former English instructor and marketing and public
relations professional, Joan brings a valuable perspective
to the creation of marketing communications. Her background
in the teaching of writing gives her a unique
understanding of audience, structure and content
in developing effective copy. Her work in marketing and
public relations has provided opportunities for identifying
important key messages in reaching target audiences, as
well as how to best achieve the desired result.
Joan's extensive study and use of language allows her
to utilize the nuances of word
choice and sentence structure in creating compelling
marketing materials. She works collaboratively with clients
to develop powerful copy, which she examines thoroughly
for consistency and proper usage, grammar, punctuation
and capitalization. The result is effective marketing
communications that resonate with readers.
Collaboration provides full-service
offerings
Joan works one-on-one with clients and also partners with
print and Web designers, printers, and advertising and
marketing firms to provide clients with a full
range of marketing communications services. She
can serve as your firm's sole marketing resource or as
an extension of your marketing team.
With a background in team play, she understands the value
of collaboration and the importance of delivering quality
materials on time and on target to ensure the success
of a project.
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